The Coventry Cultural Challenge was a two-day event where teams were given access to the latest Coventry cultural data and asked to develop an idea/proposal that had the potential to ‘make life better in Coventry’. At the end of the weekend, each team presented their ideas to a jury of experts. The organisers of the event, independent jury members and a participant discuss the objectives of the Coventry Cultural Challenge and the range of ideas that were created during the weekend.